H.O.M.E magazine no 02/11
Our new design, the Invite chair, was launched at the Cologne fair in January. The chair, in addition to an extraordinary stand-design, led to high recognition from international press. One of the more prestigious magazines in Germany decided to include the new chair in an overnight shooting, arranged during closing hours.
One of Variér’s greatest sales succeses has always been standing safely on its feet due to its unique, simple, organic and beautiful design, which is inspired by the human body. Like an orange protected by its skin, your body will feel safe in this small sanctuary. Now the Peel family gets new feet to stand on, thus responding to this autumn’s simple and light furniture trend, and at the same time offering a great sitting experience.
A slender and elegant bar stool from Norway is among those products nominated for Germany’s most distinguished design award, Designpreis Deutschland
We at Variér® believe in perfectionism. We believe in evolution and constant development so that we change in accordance with the needs and demands of our customers. Therefore we re-launch the Tok chair in 2010. The idea of the chair is the same – a beautiful masterpiece combining Scandinavian and Japanese handcraft; a design item which is comfortable into the late hours of the day.
Variér® at IMM, Europe's largest furniture fair
Variér® Furniture was also invited to the IMM this year. This year's stand was bigger than last year's – in line with the ambitions for the geographical areas covered by the fair. The redesigned Tok chair was presented for the first time at the fair. The change proved very popular with the public: "The reaction to the new Tok chair exceeded all expectations. We now have the challenge of producing sufficient chairs quickly enough!"
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